In the midst of loss, when a loved one has passed away, few things feel more important than paying a fitting tribute through their funeral service. It’s important to honour a lost loved one in the right way, and to create enduring and comforting memories of their funeral service. The process of arranging a funeral can be filled with intricacies and sensitivities. For family and friends of the departed, everything must be right. That final opportunity to bid farewell to someone dear must pass off without a hitch, and the selection of a good funeral director lies at the heart of a successful send off.

Choosing a funeral director with suitable qualities is essential so that memories stay with family and friends long after the funeral service is over.

As part of each Rest Assured funeral plan, our team works with our client’s nominated funeral director. Or, should they not be available on the day of the funeral, we draw upon a curated register of experienced and skilled funeral directors who we trust to perform funeral duties to a high standard.

To help clients select a suitable funeral director, and to understand Rest Assured’s selection process, here is our checklist of ten essential traits to look for in a funeral director.


Funeral directors must be able to receive direction themselves. To do this well, they must possess good listening skills so that every detail of a person’s wishes can be included in the planning and orchestration of a funeral. Listening also allows a funeral director to address any queries and worries presented by the family of the deceased as the day of a funeral approaches.


The capacity to understand and feel emotions experienced by loved ones enables funeral directors to act with intelligence and compassion when arranging final farewells. ‘Reading the room’ when processing the different desires of numerous family and friends can ensure they arrange a funeral service which is fitting for the dearly departed, and all who attend.


Funeral directors must wear many hats and be adept at easing grief in those who are suffering bereavement. While not trained counsellors, they will encounter moments when they’re called upon to offer sage advice to distressed loved ones who feel matters are too big face alone. They must also know when it appropriate to suggest the need for professional bereavement counselling.


An extensive knowledge of planning and directing funerals engenders confidence in families, at moments when they’re inevitably shaken by loss. Developed from experience, knowledge allows them to anticipate difficulties and deal with developments comfortably. Good funeral planners also understand traditions, customs and cultures, and are abreast of the latest funeral trends.


A degree of creativity is important in arranging memorable send-offs. The ability to propose unique touches which bring funeral services to life is a rare trait among funeral directors. Those who possess a creative touch are regarded as the best in the business. A creative mind set can not only generate ideas for fitting farewells but manifest them in services which stand out from the norm.


Honesty in a funeral director is essential because of the huge importance of funeral services to families who have lost loved ones. If something cannot be achieved or must be altered, then funeral directors must exhibit a level of honesty in admitting setbacks – rather than letting changes become apparent on the day of the funeral service.


A high level of integrity and respect are required when dealing with a person’s last wishes. It’s also essential in the handling of the body, especially for those who are mourning a loved one. Good funeral directors remain reverent and dutiful in public and private. Their integrity is best assessed through accreditations and by observing the relationships they have with colleagues and peers.


Funeral directors are rarely off-duty as their services may be required at any time of day or night. To do the job well requires a selfless nature. They operate in the care of others and their client’s needs should always come first. When selecting a funeral director look for one with an altruistic personality who exhibits concern for the needs and wishes of others.


In addition to listening skills, a good funeral director should also possess the power of communication. Final funeral arrangements must be outlined to a number of third parties to ensure they are carried out in accordance with wishes. Confirmation of arrangements must also be clearly relayed to loved ones. A good telephone manner and clear writing style should be standard.


Families depend on funeral directors to see them through a distressing and confusing time. In the immediate aftermath of losing a loved one, they should know their funeral director can be relied upon at all times. A good funeral director leaves no doubt that all aspects of arrangements are in hand and any queries and requests will be addressed in a prompt and proactive manner.

For more information about funeral plans and how we ensure every customer is happy with the plan they buy, please contact Rest Assured Funeral Plans on 0800 065 4514